Product marketing alliance framework io, Marcus was the Product Marketing Group Lead at HubSpot and prior to that, he 👩🏼🏫 11 modules 📙 68 chapters 87 exam questions ⏰ 10+ hours. Jun 16, 2024 · Price Policy Overview 1 Pricing Policy The pricing policy is a price fixing decision making method for our products, a marketing strategy as part of the marketing mix. Currently serving as a Non-Executive Director/Board Member at Mobilus Labs, Susan brings a wealth of experience and strategic acumen to her role, shaping the company Mar 15, 2021 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. 1% of A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. "Product Marketing Alliance is a global membership organization that offers access to resources, events, courses, and podcasts on product marketing topics. Product Marketing Core Framework. And for everyone else All the frameworks, skills and info you need to forge a successful career in product marketing. Oct 23, 2024 · The HEART Framework is an essential tool for product and marketing teams looking to deeply understand and improve user experience (UX). Feb 19, 2024 · Storytelling marketing framework (with example) Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the Sep 18, 2024 · With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. It's been designed to help product marketers create structured, high-impact launch plans that ensure your products hit the market with momentum. Strategic Product Marketing: Learn product launch and marketing tactics that fit your product and resonate with your target audience. Mar 16, 2024 · Efficiency: By following a proven framework, Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. Oct 24, 2023 · MUD framework: The MUD framework is a strategic model that evaluates differentiators based on the impact, distinctiveness, and sustainability of a product. Designed to streamline the planning, execution, and monitoring of marketing campaigns, this downloadable template helps marketing teams organize and manage every aspect of a campaign, from initial concept to final analysis. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Technical product marketing versus traditional product marketing (3:45) GTM strategy for startups (3:19) Go-to-Market process (9:46) Aug 16, 2024 · Product & perception: These questions assess how customers perceive the product and the brand, revealing key insights into its strengths and areas for improvement . Learn more. Welcome to this year's installment of our annual exploration of the product marketing landscape. I firmly believe product marketing is among the most exciting and dynamic fields in marketing, if not Nov 8, 2023 · The product marketing role is continually evolving, with practitioners being tasked with a variety of roles and responsibilities. Download the template today. It's a thorough strategic plan specially designed to help new hires (particularly in marketing roles) integrate into their positions effectively over the first three months. The best product marketing content, all in one place. This framework helps you navigate all those concepts through five fundamental stages. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all. For each of the stages: discover, strategize, define, get set, and grow, you'll journey through to Feb 6, 2024 · In our case, that would be 100s of hours of product marketing presentations from senior-level product marketers, a hub packed with templates and frameworks, and access to product marketing mentors. Building and engaging an online community is a cornerstone of product marketing success. . Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career. Dec 12, 2022 · Our product positioning template is a strategic tool designed to help product marketers articulate how a product uniquely meets customer needs in ways that competitors do not. Proven Framework: Apply the Pragmatic Framework, a practical, market-driven blueprint, to achieve tangible results in your product marketing efforts. Originally crafted by Google’s Lead UX Researcher, Kerry Rodden, the framework breaks down user-centric metrics into five critical categories: Oct 26, 2023 · Business case template Once you’ve identified and explored an idea for a viable new product, feature, market, acquisition, etc. Jul 15, 2024 · Clarity and differentiation: By clearly outlining how the product differs from competitors, product marketers can emphasize their unique selling points (USPs), making the offering more attractive . It Sep 5, 2022 · A key framework for mapping the journey is the sales Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across "Move over Pragmatic and hello Product Marketing Alliance. Learn from expert-authored articles, research reports, proven frameworks, videos, & more. Get segmentation certified. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable May 28, 2023 · This article is based on Mark’s brilliant talk at the Product Marketing Summit in Toronto, in 2022. Mar 29, 2024 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Product marketing sits at the heart, the intersection, and the core of all successful companies. PMA is the go-to place for 1,000s of product marketers. Currently serving as a Non-Executive Director/Board Member at Mobilus Labs, Susan brings a wealth of experience and strategic acumen to her role, shaping the company Jun 19, 2024 · Crafting detailed, accurate, and insightful buyer personas is essential for understanding your audience and driving successful product marketing strategies. Our mission is simple: to elevate the role of product marketing. Value questions : Here, customers are asked about what they value most (e. Aug 19, 2022 · A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. Store retelling is the process of using fact and narrative to communicate something to your audience. Product marketing framework Video (9:26) Get a comprehensive overview of the critical stages of business growth and development and what you should focus on within each phase. Some stories are factual and some are embellished or improvised in order to better explain the core message. Catch up with a variety of talks with our OnDemand service. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Aug 11, 2022 · What is a product marketing messaging framework? A product marketing messaging framework plays a key role in every product marketing team's artillery. Before that, he started his career as a product marketer and Growth Manager for Microsoft Office leading product marketing for OneNote, Word, and PowerPoint during the transition into a SaaS business. Product marketing’s role in messaging (9:52) The foundation for successful messaging (7:45) Exam #1 Dec 12, 2022 · The product roadmap framework provides a comprehensive approach to planning and executing a product release. Feb 28, 2024 · The easiest trap for product marketing to fall into is to attempt to be in charge of everything in the GTM plan. May 21, 2024 · Product Marketing Alliance Yael Davidowitz-Neu However, getting an in-depth understanding of your customers isn’t straightforward, by any means. Get stuck into 50+ product marketing templates and frameworks, all tried, tested, and approved by some of the world’s biggest brands. Many companies attempt to gain an understanding of their customers and encounter difficulties, so don’t be disheartened if you find yourself in the same situation. The personal positioning framework helps you define: Who you are as a product marketer; How you create value for businesses; Who you help and the challenges you solve; Why others should trust you, backed by results and proof points AARRR model framework Pirate metrics, otherwise known as the AARRR model, is a 5-step framework that’s pivotal for product growth, initially outlined by entrepreneur and investor, David McClure. Mar 11, 2025 · This template is inspired by a framework shared by Kerry Wheeler in her talk, Don't just be a PMM – be a strategic leader, at the Denver Product Marketing Summit. When planned and carried out properly, a product feature prioritization framework can play a key role in helping you answer a variety of important questions, such as: Oct 1, 2024 · OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Elliot also serves as an expert in residence at Product Marketing Alliance, the world's largest product marketing community. g. Welcome to the Product Marketing community. And take the plunge today right here. Mar 14, 2023 · A product prioritization framework helps product marketers strategize and map out their priorities when mapping the next steps for their product features. Discover how to set your OKRs within your product marketing team for future development. It’s been developed by drawing insights from a diverse range of experts and practitioners in the industry, ensuring it reflects the most relevant and valuable perspectives. Digital Marketing , Fine-tune your focus. Aug 2, 2024 · Common pitfalls in product and marketing storytelling; A framework for designing effective product narratives; Indicators of successful narrative implementation; About our guest Marcus Andrews, Senior Director of Product Marketing at Pendo. Product Marketing Alliance members can watch it in its full glory here. All the frameworks, skills and info you need to forge a successful career in product marketing. Let’s elevate product marketing together. While product launches, customer and market research, customer onboarding, and product storytelling are all amongst the remit of a modern-day PMM, product positioning, and messaging remain the areas that experts are devoting the most time to, with 90. In the State of Product Marketing - Mathew Sedze, Product Marketing Manager at TikTok "You guys rock! I get so much use out of the templates, they have saved my life. It serves as a representation of your products and services unique selling points. Product marketing’s role in messaging (9:52) The foundation for successful messaging (7:45) Exam #1 Jun 23, 2024 · The product marketing career table outlines the progression within product marketing, detailing the skills, knowledge, and responsibilities at each career stage. If you’re a product marketer, you’ve probably felt this – the delicate balance between the number of product marketers (PMMs) and product managers (PMs) . From discovery to growth, this framework breaks down key performance indicators (KPIs) that align with your company’s objectives – so you can track what truly drives impact. I’m excited to share with you how we introduced a brand new go-to-market framework to our long-established 🔥 The ultimate product marketing competency framework so you can benchmark your skills against your peers, lean into your strengths, and pinpoint opportunities for growth. This can also help product and customer success to deliver a consistent experience across the journey. At the time of this presentation for the Masters of Product Marketing in October 2021, she was the Head of Consumer Product Marketing at Audible. Feb 18, 2022 · Jameelah Calhoun is the Global Head of Product Marketing at Eventbrite. So first, let's take a look at what storytelling means in the world of product marketing. Sep 20, 2024 · What is a personal positioning framework? Think of this as your career elevator pitch, but with depth. But how do you identify who they are? Our ideal customer profile (ICP) template provides a structured framework to help you define and document your most valuable customers – so you can tailor your messaging, refine your targeting, and align sales and marketing efforts. It "Move over Pragmatic and hello Product Marketing Alliance. It’s more than a guide; it’s a framework that helps you understand how your role aligns with broader organizational goals and where your career can take you. I've gone through Pragmatic and I've gone through PMA, and in my opinion, PMA wins hands down. If you're an aspiring PMM or a Product Marketing Associate hungry for growth, there’s heaps for you to learn here too. Propel your product. This comprehensive, self-paced certification provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage. Product messaging: the difference between good and great Messaging framework Monthly Q&A workshops Jan 28, 2024 · Use the VARS framework Equip your team with a structured approach to positioning: Validate competitive presence: Engage with the customer to understand their familiarity with the competitor. Throughout my career – from my early days as a startup PMM to leading core product marketing and GTM at Atlassian – I’ve seen one challenge persist across teams of every Ever wondered how SurveyMonkey smash their messaging time and time again? Wonder no more. Each of the tactics listed in the template will have multiple sub-tasks associated with them (head to our launch checklist for help with these) and may vary from launch-to-launch. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. Discover over 100 product marketing templates and frameworks, all tried, tested, and approved by some of the world's biggest brands. Follow one marketer's journey from digital to product marketing, featuring April Dunford's framework and real B2B tech insights to transform your product's market impact. Without a structured rollout, your hard work risks getting lost in a sea of competing priorities. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Aug 26, 2022 · This presentation was delivered at the 2021 Product Marketing Summit in London. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. For each of the stages: discover, strategize, define, get set, and grow, you'll journey through to Mar 14, 2023 · A product prioritization framework helps product marketers strategize and map out their priorities when mapping the next steps for their product features. In theory, you should have the same number of bullets for this row as the one above, as your product details should align with your benefits. Before joining Pendo. With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. This powerful framework encourages you to look beyond vanity metrics, and each category of the AARRR… A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. The first step is to discover who your customers are, how the marketplace operates, and how your business or product has operated up to that point. Jul 28, 2023 · This whole framework represents a significant shift in mindset, with the product marketing team functioning as the primary driver. I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. This template is perfect for product marketers, marketing teams, content creators, and brand strategists looking to develop a distinctive and recognizable brand voice. Check out lotsss more raving reviews on THIS page. Cross-department coordination – A framework for involving Product, Sales, Marketing, and Customer Success teams to ensure a collaborative approach. This helps align sales and marketing in a way that unifies the entire customer journey. , saving time, money, or effort), which helps marketers understand the customer’s priorities and how May 2, 2023 · A value proposition communicates how your product or service will benefit your customer. Product Marketing Alliance was founded in February Technical product marketing vs traditional product marketing (3:45) GTM strategy for startups (3:19) Go-to-Market process (9:46) Mar 16, 2024 · The marketing campaign planning template is among our most popular resources. Sep 15, 2023 · Within the framework document, you'll access the following: Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers Bryony's the Chief Marketing Officer at The Alliance, and has been around since day one creating and shaping the Product Marketing Alliance community. May 15, 2025 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. 👇 Everything you need to build an impactful positioning & messaging strategy. The State of Product Marketing 2021 follows the inaugural 2019 report and last year's equally popular edition, offering a granular deep dive into how the past 12 months have shaped life for PMMs around the globe. Use this launch tier framework to decide which priority your launch falls under and what kind of pre and post-launch assets you'll need to build and roll out. 1) Know your audience and relevance is key Jan 17, 2025 · This article is based on Daniel Kuperman’s stellar session at the San Francisco Product Marketing Summit. 🧑🏫 Limited access to accredited, industry-standard product marketing courses. " - Claudia Garcia, Product Marketing Manager at Magaya. Before the product is introduced into market, we must decide how the price will be structured (using various price strategies). To do this, the framework breaks down the storytelling process into actionable steps, from identifying your audience’s challenges to showing how your Our Product Marketing Competency Framework is a comprehensive guide that outlines the essential skills and capabilities needed to excel in the field of product marketing. In this article, we’ll explain each step you need to deliver a successful product marketing strategy. Whether you're part of a startup or a large corporation, this tool can be tailored to fit the unique requirements Sep 18, 2024 · The storytelling marketing framework is designed to help product marketers craft a narrative that conveys a product’s value in a meaningful way that resonates with the target audience. Product Marketing Awards 2023 | Winners Product marketing framework. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. My name is Jameelah Calhoun. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. It lays down actionable steps that managers can take to build high-performance product marketing teams. And it did just that. Whether you're a startup defining your identity or an established company seeking more consistency across teams, this guide ensures everyone is aligned when creating content. Understand your audience. Jan 18, 2023 · You'll be working with cross-functional teams – maybe sales, marketing, product, and customer success – to align roles and responsibilities. The Alliance Awards 2024 | Nominations. Our value proposition framework is a template we've created that's designed to help marketers define the unique value of a product or service. We’ve got it all. Jan 21, 2024 · We've created a product marketing messaging framework template that you can use as your core messaging document. Recognized as one of the most Influential Product Marketers by the Product Marketing Alliance and a top Product Marketing Mentor by Sharebird, her expertise is widely acknowledged. Autoplay; The product marketing framework & lifecycle: your Dec 12, 2022 · The product roadmap framework provides a comprehensive approach to planning and executing a product release. Put another way, it's all about identifying and analyzing the reasons why customers hire a product or service to accomplish a specific job. In this video, their former VP of Product Marketing, Sarah Din, shares the secret sauce behind their seven-step process. Here are a few ways you can make the most of it. With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. Sep 2, 2020 · For each of the five fundamental stages: discover, strategize, define, get set, and grow, we’ve unpacked each of the cogs to arm you all the info needed to boost your understanding of pivotal topics, as you and your team strive to create something truly memorable. PMMs collaborate with key teams such as the marketing team, sales, customer success, and plays a critical role in helping the business achieve its goals. In case you hadn’t guessed, I’m a bit of a product marketing nerd. Technical product marketing versus traditional product marketing (3:45) GTM strategy for startups (3:19) Go-to-Market process (9:46) With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. Getting your teams – sales, product, customer success, marketing, and leadership – to actually use it. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe and providing exceptional and accessible learning and networking opportunities. , your business case template is the place to document and share the value and business benefits of your proposal, and, hopefully, secure buy-in from the wider busine… How to get the most out of this course Your course pack Examples of a successful brand within Product Marketing (11:19) Further examples of successful PMM brands (17:10) Coursework (1:33) May 14, 2023 · Key Features: Detailed features of your product that address customer pain points. She enjoys sharing experiences on career growth, authentic leadership, mindfulness, mental well-being, stress and anxiety, and product marketing. It's a vital resource that supports creative briefs, content, and training for your sales representatives. Jul 29, 2024 · TL;DR: The top eight types of metrics product marketers mostly track in their companies are: customer acquisition, customer engagement, product usage, customer retention, revenue and financial, market and competitive, campaign performance, and product-specific metrics, as revealed in our Product Marketing Metrics eBook. “Building a PMM team in the Masters series is an absolute must in the toolkit of Product Marketers. Product marketing’s role in messaging (9:52) The foundation for successful messaging (7:45) Exam #1 Our product launch framework is a comprehensive guide that breaks down each stage of the launch process, from defining your audience to post-launch analysis. And it did Nov 18, 2024 · Learn how a 1% positioning improvement drives 2% market share growth. Since then, we've gathered more than 40,000 enthusiasts from the USA to Russia, Greece to Germany, England to Australia. Our B2B buyer persona template is designed to help you create comprehensive profiles of your ideal customers - saving you hours of time, and making sure everyone is aligned on who you're trying to target! Jan 3, 2024 · A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers. Feb 23, 2024 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers. Sales Tips: Guidance for sales reps on positioning your product effectively. Jan 31, 2025 · While there are several reasons, I believe one key factor is that AI is helping address one of the biggest challenges product marketers face: the product marketing ratio problem. What is a quarterly State of the Union template? The Quarterly State of the Union is a structured report that helps product marketers present key insights from the past quarter. Jul 17, 2024 · The Product Marketing Framework . Your community isn’t just a place for conversations; it’s where you can connect with your audience, share knowledge, gather valuable feedback, and amplify your brand’s credibility. ” Unmatched learning & networking with the world's biggest PMM community. Key Differentiators: A comparison of how your product stands out against competitors. As a PMA member, you can enjoy the complete recording here . You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market. Why You Win: Evidence and proof points showcasing your product’s benefits. Our messaging template helps product marketers create clear, consistent, and compelling messages for their products or services. Other functions are famously capable of hand-waving away tasks and tough questions with a dismissive “oh, that’s for product marketing. Mar 16, 2021 · Whether you've got a persona overhaul on the horizon or just want to brush up your knowledge and learn from the best for when the time does come, here's a selection of presentations, templates and guides to help you through your next persona project. I encourage you to aim for that, even though it's challenging. A company’s weapon of choice will vary, depending on its product, industry, and market, and there are an array of sales enablement assets available to drive organizations towards their end goal, including: Key elements of your 4 step framework (3:55) Exam #11 Examples of a successful brand within Product Marketing (11:19) Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career. The downloadable template provides a structured approach for developing a clear and compelling value proposition, ensuring your product stands out in the market and Aug 16, 2023 · What is a 30-60-90 day template? The 30-60-90 day plan template is one of the most popular resources we offer at PMA – and with good reason. [more on this below] [more on this below] 4. Nov 18, 2024 · Understanding your ideal customer is the key to crafting high-converting marketing strategies. That's one definition, and here's another. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Luckily, the ultimate metrics framework is here to help you choose the right metrics for every stage of your product marketing strategy. How to get the most out of this course (1:16) The difference between PMM and traditional marketing (2:52) A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. The difference between a PM and a PMM. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. A good go-to-market readiness strategy can span 18 months. In 2021, Scott was named a top product marketing influencer by the Product Marketing Alliance. PMA framework With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. In this short course, you’ll explore the essentials of product marketing, understand how it stands apart from product management, and learn why clear messaging and communication are crucial to its effectiveness. ” Calling all rockstar product marketing managers, visionary heads of product marketing, and director and VP-level superheroes! This course is designed to level up your positioning skills. Jul 24, 2024 · Although initially designed for product marketers, the framework is also ideal for sales enablement professionals, UX designers, customer success teams, and any business professionals concerned with enhancing customer experiences. We want to support people in the industry, educate those on the outside, and encourage people to transition in - because as most product marketers will tell you, it’s a great place to be. My name is Mike Drukker, and I’m a Senior Manager for Product Marketing at Reuters. B2C Certified: Core is the only product marketing curriculum dedicated to helping PMMs master their craft in the B2C space. Simplifies the process : The template breaks down the creation of a value proposition into manageable parts, guiding marketers to include only the A jobs-to-be-done (JTBD) template is a strategic framework you can use to get to the root of why people purchase your product. Mar 24, 2023 · One of the most frequently asked questions in the PMA Slack channel is, "Who has a messaging framework that I can use?" Messaging and positioning are some of the core activities of product marketing, yet many people still struggle with how to get them done and make sure that their organizations adopt them. She's the creator of our flagship course, Product Marketing Certified: Core, which is taken and trusted by 10,000+ PMMs globally, and oversees The Alliance's entire suite of education offerings. Jan 24, 2025 · Product demonstration is one of the best opportunities that you have as a Product Marketing Manager to showcase your product’s capabilities. Aug 7, 2023 · Sales enablement assets. Catch up on the presentations from this event using our OnDemand service. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. Our product marketing framework is a comprehensive overview of the key stages of business growth and development and what product marketers should focus on at each of those stages. kxadwlrdawnsevtaayntoyqfaiyjggqcwrdvmxbztrbzqupnblle